Redefining what nicotine looks and feels like.

The nicotine pouch world was built for men — from the branding to the flavors. Everything was bold, bitter, and overdone. Every can looked the same: dark colors, harsh fonts, and flavors that hit like a protein shake.

We liked the effects, but not the look. Buying those brands carried a certain stigma — the kind that felt more “locker room” than lifestyle. It wasn’t made for us, and it showed.

So we made Cheeky.
A nicotine pouch designed for women — smooth, balanced, and made to fit our rhythm.
Flavors that pop but don’t overpower. Design that feels clean, confident, and easy to love.

Because feeling good shouldn’t come with a brand you have to hide.